PRACTICAL TIPS
The smoothie industry is growing by leaps and bounds every year. The hardest part of getting into the smoothie business is deciding which components to use to make your smoothies taste Fantastic and increase your profits.
Objectives
- To provide your customers with a healthy product that tastes great.
- To increase repeat smoothie sales.
- To increase traffic during off-peak hours.
- To broaden you customer base.
Many people are looking for coffee alternatives, especially during the afternoon hours. Take advantage of this golden opportunity to add dollars to your bottom line. This means more profits! Your success is our goal at Dr. Smoothie.
Use These Helpful Tips for Starting Up A Successful Smoothie Program
Drink sizes
Sixteen and twenty ounce cups are the most popular for smoothies.
Types of cups
Styrofoam is beneficial because it helps to keep the drink frozen longer than plastic. However, many users prefer a clear plastic cup, the Dr. Smoothie 16/18 oz. clear logo cup is an attractive way to promote you smoothie business.
Straws
Wider straws are perfect for thick smoothies, especially if you have small bits of fruit in the drink.
Overrun
For consistency and cost effectiveness, train your employees to follow specific blending instructions to avoid over-run. Our blending instructions may need to be adjusted to suit your particular needs. The temperature of the puree and the size, condition of your ice are factors that can effect the consistency of the finished product.
Ranges of prices
The location, type of business and demographics will affect the final selling price.
Here is a general price range:
- 12 oz. $2.00 to $2.75
- 16 oz. $3.50 to $4.00
- 20 oz. $3.50 to $4.75
- 24 oz. $4.00 to $5.50
Prices at high volume venues such as airports, sports arenas, etc. are typically higher. Do some research and find out what your market will bear.Just remember if you charge to much it may hurt your volume and if you charge to little, you may not be profitable.
Lower "grab price"
A 10 oz. to 12 oz. drink priced at $1.99 or less can increase sales in locations that cater to children and/or teens. Businesses that cater to a younger crowd have experienced tremendous increases in smoothie sales as a result of offering a smaller size smoothie with a lower "grab price".
Smoothie Presentation
Looks are everything. Presentation is the hook that top chefs use to sell their food. Do the same when selling smoothies! Dress your smoothie with a swirl of whipped topping or add a piece of fruit on the edge of the cup. Creativity is the key to keeping a smoothie menu exciting. Never underestimate the power of presentation, it is important.
Specialty Gourmet Coffee Presentation
Top specialty coffee drinks with shaved chocolate, toffee pieces, powdered cocoa, toasted coconut or caramel syrup. Swirl chocolate or caramel syrup in the glass before pouring drink for an eye-catching presentation.
Texture
Pulsing in a small amount of fresh fruit into a smoothie can noticeably change the texture of the drink. Some consumers may prefer a creamier type of smoothie, actually more of a shake than a smoothie. Add 1-2 teaspoons of Dr. Smoothie Vanilla Cream, Deep Vanilla Cream or Non-Fat Vanilla Yogurt to give your smoothie a creamier base and a subtle vanilla flavor. The Dr. Smoothie Vanilla Cream also makes a terrific vanilla shake.
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